Turkey: Cultural Characteristics
In Turkish culture, it is important for success in negotiations to have background information about one’s partner. A business partner is believed much less through what he says than through his behaviour. Turkish people are wary of being outmanoeuvred at the negotiation table. It makes your partner very pleased to have the feeling that the price was reduced only for him.
Turkish people differentiate rather seldom between friendship and business relations. They hesitate to trust - but after a friendship is established and some successful business is transacted, collaboration is a very simple matter.
